Colours

Brand’s core colors

Primary Palette

These are the three core colours that define nonstop’s brand presence. Each tone has been selected for high contrast, bold expression, and consistent visibility across print and digital formats.

NAME:

HEX:

RGB:

CYMK:

LK Red

#FD4242

253,66,66

0,88,73,0

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NAME:

HEX:

RGB:

CYMK:

LK Red

#FD4242

253,66,66

0,88,73,0

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NAME:

HEX:

RGB:

CYMK:

LK Red

#FD4242

253,66,66

0,88,73,0

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NAME:

HEX:

RGB:

CYMK:

LK White

#f5f5f5

245,245,245

3,2,2,0

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NAME:

HEX:

RGB:

CYMK:

LK White

#f5f5f5

245,245,245

3,2,2,0

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NAME:

HEX:

RGB:

CYMK:

LK White

#f5f5f5

245,245,245

3,2,2,0

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NAME:

HEX:

RGB:

CYMK:

LK Black

#1E1513

30,21,19

67,69,68,80

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NAME:

HEX:

RGB:

CYMK:

LK Black

#1E1513

30,21,19

67,69,68,80

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NAME:

HEX:

RGB:

CYMK:

LK Black

#1E1513

30,21,19

67,69,68,80

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Secondary colors

Supporting shades

for accents.

This secondary palette expands the brand’s visual flexibility. These colours are used to support the primary palette - adding contrast, depth, and variation across layouts, packaging, and digital content.

Use them sparingly and with intent. They’re designed to complement, not compete with, the core brand colours. Avoid assigning them primary roles unless specifically directed in a campaign or system.

NAME:

HEX:

RGB:

CYMK:

Pinkish

#ff8687

255,134,135

0,60,35,0

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NAME:

HEX:

RGB:

CYMK:

Pinkish

#ff8687

255,134,135

0,60,35,0

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NAME:

HEX:

RGB:

CYMK:

Peach

#FE9C82

254,156,130

0,52,45,0

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NAME:

HEX:

RGB:

CYMK:

Peach

#FE9C82

254,156,130

0,52,45,0

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